Elvinci.de launches profitable Google Ads fast with Cloudginny

Company: Elvinci.de is a German B2B wholesaler for returns and surplus electronics, shipping EU-wide from a members-only shop. The operational backbone was strong; the growth blocker was digital: no Google Ads set-up, no tracking, no team to run performance marketing.

• Challenge: Start Paid Search from a cold start and make measurement reliable enough to justify real budgets without hiring a full team.
• Approach: Under Cloudginny’s Premium plan, we began with measurement: site-wide tagging and conversion events so every action worth paying for could be seen and valued. We scaffolded search quickly, intent-aligned keywords, tight copy, disciplined negatives and budgets fit to learning phases. Then we let AI recommendations set the optimization cadence: one-click weekly actions to reallocate spend, add negatives, rotate assets and pause waste.
• Outcome: Within three months, Elvinci.de saved 61 hours of creation/analysis/optimization work and applied 76 AI recommendations, avoiding €1,000+ in inefficient spend. Paid Search became the highest-engagement channel, while costs stayed grounded: CPA €117, CPR €165. Critically, users from Paid Search added €85,000 to carts evidence that we were capturing high-intent traffic, not just clicks.

Results